Wake Up & Taste the Vibe: Griddlecore A.M Fest at Glass Dome, 20 Sept
- Marc Chen
- Sep 23
- 3 min read
Updated: Oct 7
They say “breakfast is the most important meal of the day”—but what if breakfast was also a party? On 20 September 2025, McDonald’s transformed the A.M. energy into a full-sensory fest: Griddlecore A.M Fest, held at the stunning Glass Dome @ 28 China Street. When the clock struck 10am, beats dropped, flavours popped, and the morning got seriously upgraded. (mcdonalds.com.sg)
What Went Down
From 10:00am to 1:00pm, attendees were treated to an array of exciting activities:
Live DJ Sets & Performances: Taz Angullia and Nicolette spun familiar and fresh tracks, while Estelle Fly delivered an on-point live set.
Creative Stations: Guests could craft their own bead-charm straps, snap photobooth pics (0.5× slay mode), and flex holographic baggage tags like they were the main character.
Flavour Rave: McGriddles® took centre stage—maple-flavored griddle cakes, sausage or chicken (with egg or without), cheese, and all that sweet-savoury chaos that wakes up your taste buds.
How Folks Got In
The invite wasn’t sold—it was earned. Here’s how:
Between 18 August – 8 September, you had to purchase McGriddles® meals via the McDonald’s app during breakfast hours.
Each purchase moved you up a leaderboard; buy more, climb higher. (2× Value Meals counted double. Ala carte didn’t count.)
The top 150 customers by the deadline received a pair of tickets; winners were notified via the McDonald’s app by 13 September.
Collaboration That Made It Possible
This festival wasn’t just McDonald’s alone—it came to life through a creative partnership with Bassis Asia, a collective with over 20 years of experience in music, talent, and cultural activations across Asia. Their expertise in curating artists and shaping brand experiences helped set the tone for a morning like no other.
Behind the scenes, Expo AV powered the event with full audio, video, and lighting (AVL) solutions. From crystal-clear sound to dynamic visuals and immersive lighting, our technical backbone ensured every beat, every performance, and every shared moment landed with impact.
Why It Worked
Brand Activation Meets Culture: McGriddles became more than breakfast—it became an A.M. lifestyle.
Smart Mechanics: The leaderboard entry model sparked competition, loyalty, and repeat purchases.
Multisensory Hooks: Music, crafts, visuals, and food combined to create an unforgettable morning.
Reflections & Ideas for Next Time
Lean even more into storytelling—highlight top leaderboard winners and their festival journey.
Introduce surprise drops or merch exclusives to keep the buzz alive.
Tap app data to design future breakfast promotions and deeper engagement campaigns.
Griddlecore A.M Fest was more than just food—it was a cultural statement: mornings can be loud, flavourful, and creative. Proud to have supported McDonald’s in partnership with Bassis Asia, with Expo AV’s AVL expertise powering the experience from the ground up.
The Future of Breakfast Events
Looking ahead, breakfast events like Griddlecore A.M. Fest can evolve. Here are some ideas:
1. Expanding the Menu
Consider introducing seasonal or limited-time offerings. This can create excitement and anticipation. Imagine a pumpkin spice McGriddle in the fall or a tropical fruit version in summer.
2. Interactive Experiences
Incorporate more interactive elements. Think about live cooking demonstrations or workshops where attendees can learn to make their own McGriddles at home.
3. Collaborations with Local Artists
Partner with local artists and musicians to showcase their talents. This can enhance community engagement and bring fresh perspectives to the event.
4. Sustainability Initiatives
Focus on sustainability. Use eco-friendly materials for crafts and promote recycling. This aligns with growing consumer awareness about environmental issues.
5. Social Media Integration
Encourage attendees to share their experiences on social media. Create unique hashtags and offer incentives for the best posts. This can amplify the event's reach and create a buzz online.
By implementing these ideas, future breakfast events can continue to captivate audiences and redefine the morning meal experience.
In conclusion, Griddlecore A.M Fest was not just an event; it was a movement. It showcased how breakfast can be transformed into a vibrant celebration. With creativity and collaboration, the possibilities for future events are endless.
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